July 2013
Beginner to intermediate
280 pages
6h 29m
English
Content preview from Pricing for Profit
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The objective of every business should be to generate sustainable profit. What you will learn in this and subsequent chapters is that price is the key to achieving this objective and that being the cheapest is rarely a route to profit.
This chapter includes:
- How any business can improve its bottom line.
- The Five Ways to Grow a business.
- A worked example of the impact of each of the Five Ways to Grow.
- Why people fail to see the problem as a price issue.
Business growth will be explored and you will see why price must be top of every business’s list of priorities. There are references to downloadable worksheets and material to help you put your own figures into a simple profit calculator and see for yourself the impact ...
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