July 2013
Beginner to intermediate
280 pages
6h 29m
English
NB: page numbers in italic indicate figures or tables
50 per cent off sales (i), (ii)
consumer protection law (i)
expectation of discounts (i)
Active Games Limited (i)
Aldi (i)
Amazon (i)
ASDA
economies of scale (i)
greeters (i)
price-match guarantees (i), (ii)
price presentation (i)
aspirational purchasing (i)
‘Base Price Plus’ approach (i)
best guess pricing (i)
Friendly Lawyers case study (i)
big retailers
50 per cent off sales (i)
discounting for stock clearance (i)
price presentation (i)
returns policies (i)
supermarkets (i)
bakery smells (i)
elements to decision (i)
entry-level products (i)
greeters (i)
impulse purchases (i)
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