July 2013
Beginner to intermediate
280 pages
6h 29m
English
Getting to grips with pricing will require you to make some changes in your business, and in any change programme it is important to deal with the objections early. In this chapter we discuss the reasons why most people want to change but don’t.
If people aren’t open-minded to the benefits of change on any business area, and someone challenges their actions or ideas, then they approach the analysis, research and the detailed debates needed to agree action with their defences up. Rather than hearing it as an honest observation of someone detached from the issue who is just trying to help, they fight the changes with a closed mind.
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