Pricing for Profit

Introduction

Increase your prices – increase your profits. It really is that simple. This book will show you how to do it, and give you the confidence to tackle a subject that is crucial to your business success, so let me be crystal clear. This stuff works. By adopting these simple ideas, every single organization I have worked with has seen dramatic improvements in their business. These range from significant increases in their bottom line profits, to being the difference between survival and failure.

In this introduction, we will consider:

• who should read this book;
• how best to read the book to ensure you get the most from it;
• the relevance of the material to the real world;
• how people don’t always focus on the key issues;
• the difference ...