October 2022
Intermediate to advanced
240 pages
5h 5m
English
Content preview from Pricing with Confidence, 2nd Edition
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About the Authors
Dr. Reed K. Holden, founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, Selling Backbone, and profitable growth. Dr. Holden specializes in helping sales and pricing teams avoid the Procurement Buzz Saw by implementing value strategies to recognize and counter margin reducing buying tactics. He is an enthusiastic and persuasive advocate for demonstrating customer value and price leadership with companies that need to adapt in highly competitive markets.
In 2012, Dr. Holden published Negotiating with Backbone: Eight Strategies to Defend Your Price and Value, and in 2008, with co-author Mark Burton, he published Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table, a top-selling pricing book for the executives. He also co-wrote The Strategy and Tactics of Pricing second and third editions during his tenure as CEO of Strategic Pricing Group (now Monitor|Deloitte).
A dynamic and provocative presenter with over 25 years of experience, Dr. Holden keynotes at executive and sales events for Fortune 1000 companies. Organizations that strive for price leadership engage Dr. Holden Reed to provide B2B pricing and negotiating advice to entities building go-to-market strategies to drive price leadership, Selling Backbone and profitable growth. Reed is married with two children, three grandchildren, and two dogs, and resides in Concord, Massachusetts.
Jeet Mukherjee, vice president ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.