Pricing with Confidence, 2nd Edition

Preface

The Inflation Imperative

Inflation—the worst inflation in 40 years—complicates profitability and revenue generation. In short, inflation confounds every aspect of pricing. Readers need another pricing book because very few professionals working today have muscle memory of what pricing in conditions of high inflation demands. The last time inflation was this high was in 1982. How many business leaders and pricing professionals have experience that goes back to the early 1980s? Vanishingly few. It's at this point we realized that despite inflation, business leaders and pricing professionals need resources to help them increase profitability and revenue. Business leaders need resources to help them evolve their organizations to optimize profitability and revenue considering inflation and supply chain instability. The authors of Pricing with Confidence accept that we can be part of the solution because over the past three decades, our clients have assured us that we have been true partners in helping them achieve profitable revenue in all pricing conditions.

We became convinced that an inflation edition of Pricing with Confidence could help pricing professionals move beyond the noise of that moment and begin working on things over which they actually have control and that this would contribute to the overall success of their respective firms. We've seen many professionals become bogged down in the details of fancy tactics and technologies and miss the simple truths of what ...