Pricing with Confidence, 2nd Edition

Acknowledgments

Reed Holden is fortunate to have had an abundance of good teachers over the years. The late Professor Paul Berger at Boston University was one. He took the time to teach not only the techniques and practical applications of analytics, but more important, how to think about them simply. Those lessons continue to serve us well through the years. Reed is especially grateful to David Rogers, professor of management at Babson College, for his teachings on analytics, and Kevin J. Clancy for his pragmatic approach to the complex world of consumer research.

We would each like to thank the Holden Advisors team who have helped us push forward the theory of pricing and selling and focus on our primary mission of helping clients obtain more revenue and profits. With gratitude, we also acknowledge Adnan Akbari, Ali Crist, Heidi Hager, Aaron Fransen, Mike Cannestra, Emily Lawson, Adele McClean, Amy Gribbel, Pete Morelli, Laura Miller, Monica McCarty, Mechell Hoxie, Patrick McCullough, Bonnie Plapper, Ellen Quackenbush, Lori Rybaski, Teng Yang, Tracy Dent, Becky Sansoterra, Kris Olinger, Travis Umpleby, Derek Neal, and Karen Kunz. Thanks, also, to Chris Mitchell for making Backbone a reality in our business.

There are two people who deserve special mention for having done an outstanding job of moving the firm forward despite the turmoil of the past few years. Brian Doyle has built and leads a team of high-performance individuals during an extraordinary time of growth while ...