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Producing for TV and New Media, 2nd Edition by Cathrine Kellison

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INTRODUCTION

Know what you don't know.

Stephen Reed, producer (interviewed in Chapter 11)

If ever there was a succinct description of the producer's role, “know what you don't know” defines it best. To succeed as a producer, you become a lifelong learner—constantly researching, asking questions, and listening. Not stopping until you know what you don't know.

There isn't one producer in any area of television or new media who has all the answers, or has mastered the tricks of the trade, or grasps the nuances of each and every detail on the producer's to-do list. Although producers share certain skill sets, each genre in which the producer works is different. Each project requires a unique result from its producer. This book strives to lay out ...

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