Skip to Main Content
Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World
book

Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

by David A. Schweidel
October 2014
Beginner to intermediate content levelBeginner to intermediate
288 pages
6h 54m
English
Pearson
Content preview from Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

8. In Need of Oversight?

Are consumers willing to hand over their data to businesses? From what we’ve seen, the answer is “yes.” But what exactly are they looking for in exchange for their data? According to an IBM study, consumers are willing to share data with retailers—provided that they deliver value to consumers.1 Consumers’ willingness to share data has changed considerably in just a short period of time. The fraction of those willing to share their location with retailers was at just 19% in 2011. It had nearly doubled to 36% by 2013. Roughly one-third of consumers are willing to share their social media identities with retailers, as well as their telephone numbers to receive marketing messages.

Are all customers jumping on this bandwagon, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Corporate Finance For Dummies

Corporate Finance For Dummies

Michael Taillard
Marketing Research

Marketing Research

Naval Bajpai

Publisher Resources

ISBN: 9780133819854Purchase book