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In this chapter, we will explore why Purpose – working for the greater good – has come to the fore in society as well as business, and the role it plays in our personal lives and work.
If you are well versed in the Purpose topic, I hope you will still read this section and hopefully find some new insights, as it is becoming increasingly clear that there is a major shift going on in our society.
Purpose suddenly seems to be everywhere, and companies large and small are looking at incorporating ‘Purpose’ into their businesses. This is due to several trends converging to create this unique situation:
• Humanity is at a unique point in history in terms of our collective ability to understand and act on the issues that face ...
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