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R: Unleash Machine Learning Techniques by Cory Lesmeister, Brett Lantz, Dipanjan Sarkar, Raghav Bali

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Chapter 3. Predicting Customer Shopping Trends with Market Basket Analysis

After the previous Chapter 2, Let's Help Machine Learn, you now know how to make machines learn from observations and data points so that they can find out interesting patterns, trends, and make predictions. In this chapter, we will be dealing with one of the complex problems faced by retailers, stores, and e-commerce marketplaces today. With the advent of modern technology and innovations, shopping has become a relatively pleasant and enjoyable experience which we can enjoy from the comfort of our home, without even venturing to an actual store, using the web or dedicated apps which provide shopping facilities. With a humongous number of retailers, stores, marketplaces, ...

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