Skip to Content
R: Unleash Machine Learning Techniques
book

R: Unleash Machine Learning Techniques

by Raghav Bali, Dipanjan Sarkar, Brett Lantz, Cory Lesmeister
October 2016
Beginner to intermediate
1123 pages
26h 44m
English
Packt Publishing
Content preview from R: Unleash Machine Learning Techniques

Summary

In this chapter, we covered a lot of ground! We started with a discussion about how trends are detected and predicted in the retail vertical. Then we dived into what market basket analysis really means and the core concepts, mathematical formulae underlying the algorithms, and the critical metrics which are used to evaluate the results obtained from the algorithms, notably, support, confidence, and lift. We also discussed the most popular techniques used for analysis, including contingency matrix evaluation, frequent itemset generation, and association rule mining. Next, we talked about how to make data driven decisions using market basket analysis. Finally, we implemented our own algorithms and also used some of the popular libraries ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Semi-Supervised and Unsupervised Machine Learning: Novel Strategies

Semi-Supervised and Unsupervised Machine Learning: Novel Strategies

Amparo Albalate, Wolfgang Minker
Strategies in Biomedical Data Science

Strategies in Biomedical Data Science

Jay A. Etchings, Ken Buetow

Publisher Resources

ISBN: 9781787127340Purchase Link