Let's have a look at an abstract example of a social gaming company and it's use of data:
- CEO/SVPs use generic knowledge of company revenues, pre-defined KPIs (new daily users/daily active users/churn rate)
- The marketing/business development departments use conversion funnels/campaign traction/pre-defined KPIs/growth rate/revenues (usually also sliced by department/game type/geolocation).
- The finance department uses various revenue breakdowns (by department/by external clients, and so on)
- The sales department uses revenues by campaigns breakdown (for better campaign evaluation)
- The product department uses statistics/growth rate/feature popularity/new daily users (to find out whether ...