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Revenue Management by Ronald Huefner

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Abstract

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.

Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book ...

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