May 2015
Intermediate to advanced
171 pages
4h 22m
English
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Preface
This book discusses the relatively new topic of revenue management from a general management viewpoint, and particularly brings finance and accounting perspectives to the subject.
Revenue management is a set of techniques to influence customer demand for the products and services of an organization. Differential pricing is a primary revenue management tool. This book explores this emerging field. It describes various types of pricing and other demand-influencing techniques, and suggests approaches to evaluating and managing their effectiveness. Revenue management should be a task of every top executive. Focusing on growing the top line (revenues) is essential to the ultimate success of the bottom line (profits). Familiarity with evaluating ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.