August 2016
Beginner to intermediate
356 pages
7h 25m
Japanese
Content preview from リーンブランディング ―リーンスタートアップによるブランド構築
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179
179
6.9 検索エンジン最適化：計測方法
配布強度
交流を活発にするのにもっとも効率的なのは
1
日あたり何度の投稿か？
6.9
検索エンジン最適化：計測方法
検索エンジン最適化のことを考えるのは胸が躍ることではありません。創造性や刺
激が求められるブランド戦略の要素に比べると、極めて複雑なアルゴリズムがどのよ
うにあなたを「読むか」について想像するのは、控えめに言っても退屈そうです。
しかし、興味をそそるものもあります。消費者がどのようにしてあなたのブランド
を知り、それを使おうとしようとするかについて考えたことはありませんか？
2010
年、
Google
とショッパーサイエンスはこの疑問に答えるため
5,000
人の買い物客を対象
にした調査を実施し、
ZMOT
（
Zero Moment of Truth
）と名付けた現象に遭遇しま
した
†
。
ZMOT
とは、
FMOT
（
First Momet of Ture
／最初の正念場）を元にした言
葉で「ブランド露出の最初の瞬間は、消費者が実際に店舗（リアルまたは仮想）の棚
にある製品を見る前に起きている」という意味です。
ZMOT
では、ブランドには注
目を集め購入を促すためのユニークなチャンスがあるとされます。
検索エンジンは、アクティブなニーズや欲求を持つ消費者にとっての強力な情報源
です。最近、あなた自身が問題に直面したときにとった行動について考えてみましょ
う。インターネットの時代では解決策は画面を数度クリックするだけで見つかります。
消費者が問題を解決するために最初に取る行動としてポピュラーなのは、検索エンジ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.