ROI at Work—Best-Practice Case Studies from the Real World
by Jack J. Phillips, Patricia Pulliam Phillips
Chapter 12
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This case was prepared to serve as a basis for discussion rather than to illustrate either effective or ineffective administrative and management practices. All names, dates, places, and organizations have been disguised at the request of the authors or organization.
MEASURING THE ROI OF AN E-LEARNING SALES PROGRAM
Financial Services Company
This case study is focused on the ROI of an e-learning sales intervention. There are several aspects that made this project one to share with others. This particular case focuses on competency modeling, competency assessment, and evaluation components for the sales academy at a large Midwestern financial services company that was undergoing ...
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