Book description
This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.
Table of contents
- Sales and Market Forecasting for Entrepreneurs
- Chapter 1: Why Bother?
- Chapter 2: About Forecasting
- Chapter 3: Educating Your Guesses
- Chapter 4: Trees From the Forest
- Chapter 5: Forest From the Trees
- Chapter 6: S Curves and the Product Life Cycle
- Chapter 7: Strategic Interactive Model
- Chapter 8: Technical Analysis
- Chapter 9: Managing a Forecast
- Chapter 10: Spreadsheet Tips and Traps
Product information
- Title: Sales and Market Forecasting for Entrepreneurs
- Author(s):
- Release date: February 2010
- Publisher(s): Business Expert Press
- ISBN: 9781606490426
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