February 2010
Beginner to intermediate
137 pages
2h 47m
English
Content preview from Sales and Market Forecasting for Entrepreneurs
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S Curves and the Product Life Cycle
Almost all products go through different stages of development, and those stages are reflected in their growth rates. These are shown in Figure 6.1. The important points are at the takeoff and as the market approaches saturation. These are called inflection points.
By Bob Orsillo via Shutterstock
In the early development stage, growth rates may be high but actual sales are still low. Buyer awareness is just beginning. A few blogs and Web articles describe the new technology. Innovators start to notice the new product. Distribution channels are just beginning to take interest.
Then the market takes ...
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