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Sales and Market Forecasting for Entrepreneurs
book

Sales and Market Forecasting for Entrepreneurs

by Tim Berry
February 2010
Beginner to intermediate
137 pages
2h 47m
English
Business Expert Press
Content preview from Sales and Market Forecasting for Entrepreneurs

Chapter 8

Technical Analysis

I’m not big on technical analysis. I use it to provide an occasional new input or extra insight to forecasts that I believe should depend much more on good research combined with common sense and subjective judgment. We believe that technical tools will rarely be as valuable as simpler and less mathematical approaches. Furthermore, I think they are dangerous because they can hide mediocre work. Just as fancy presentation techniques can make poor forecasts look good, fancy statistical techniques can make poor forecasting sound good.

By Tischenko Irina via Shutterstock

We include these technical tools, however, for ...

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Publisher Resources

ISBN: 9781606490426