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Sales and Market Forecasting for Entrepreneurs
book

Sales and Market Forecasting for Entrepreneurs

by Tim Berry
February 2010
Beginner to intermediate
137 pages
2h 47m
English
Business Expert Press
Content preview from Sales and Market Forecasting for Entrepreneurs

Chapter 3

Educating Your Guesses

If you’re reading this in page order instead of just flipping pages and browsing, then you and I have a problem of paradox. I just finished, at the end of the last chapter, dismissing the big general market forecast as a validator of a sales forecast. I pretty much pushed using detailed assumptions instead, rather than looking for the answer as if it were a pot of gold at the end of the rainbow.

And here we are at this chapter, about gathering information. That seems like a contradiction to me. The way I reconcile those two seemingly opposing views is to remind myself that I use the weather forecast metaphor, and a good weather forecaster wants as much general data about winds and waters and past history as possible, ...

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Publisher Resources

ISBN: 9781606490426