October 2026
536 pages
17h 47m
German
Content preview from Salesforce-KI (German Edition)
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Kapitel 10. Prädiktive und generative KI-Lösungen für Marketing-Anwendungsfälle
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In Kapitel 2 haben wir den Kundenlebenszyklus besprochen und wie Marketingfachleute Maßnahmen ergreifen, um neue Interessenten zu gewinnen. Wir haben außerdem gelernt, dass das angestrebte Ziel eines Unternehmens beim Management von Interaktionen im Kundenlebenszyklus darin besteht, Kunden letztendlich zu treuen Kunden und Markenbotschaftern zu machen.
Außerdem haben wir besprochen, dass einige Salesforce-Funktionen erfordern, dass sich Nutzer bei anderen Plattformen als dem Salesforce-Kern anmelden müssen, und dass Salesforce-Daten im Salesforce-Kern, in Near-Core- oder Off-Core-Speicherorten abgelegt werden können. Das ist besonders relevant für Marketing-Anwendungsfälle bei Salesforce. Derzeit und auf absehbare Zeit verfügt Salesforce über drei verschiedene marketingspezifische Tech-Stacks: „ “ Marketing Cloud Engagement, Marketing Cloud Account Engagement und Marketing Cloud auf der Salesforce-Kernplattform. Letztere ist Teil der neuen Anwendungssuite „Marketing Cloud Next“. Für die drei Plattformen stehen verschiedene Editionen zum Kauf bereit, wie beispielsweise die „Growth“- und „Advanced“-Editionen in der Marketing Cloud Core sowie „Professional“, „Corporate“ und „Enterprise“ bei Marketing Cloud Engagement.
Wie wir etwas später in diesem Kapitel noch ausführlich ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.