Chapter 2The Independent Film and Television Alliance and the American Film Market

Services and Opportunities That Benefit Screenwriters

In the previous chapter we discussed film markets and specifically the American Film Market, which is the largest film market in North America, put on yearly by the Independent Film and Television Alliance. The IFTA is a trade association for motion picture and television sales agents and distributors. Around the world, there are thousands of different trade groups and associations, and whether it’s the auto industry, the restaurant industry, or the filmed entertainment industry, trade groups all have key things in common. They all perform programs and services that are collectively in the best interest of their ...

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