April 2015
Beginner
408 pages
10h 1m
English
Content preview from Scrum For Dummies
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Chapter 14
Business Development
In This Chapter
Improving marketing agility with scrum
Increasing revenue
“It is not necessary to change. Survival is not mandatory.”
— W. Edwards Deming
Business development, often referred to as sales and marketing, is fundamental to the growth and health of most any organization. After all, getting the word out for what you do, and then finding prospective clients and converting them into sales, is what keeps the motor of business running.
What’s the difference between marketing and sales? Marketing is delivering information to find prospective clients to convert through the sales process. Marketing constantly changes as new angles and methods are devised to create product or service exposure to as many people as possible.
Sales is an ongoing conversation between two or more people. It’s understanding the needs and wants of that specific individual or organization, and explaining how your product or service fills those needs and wants.
Marketing is the sky over the sales funnel.
In this chapter, I cover how scrum works within the vital roles of marketing and sales.
Scrum and Marketing
Given waterfall project management, sometimes when products are released, it’s not clear that they’re what the customer actually wants. Little to no end-user feedback ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.