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Secrets of Great Portrait Photography: Photographs of the Famous and Infamous by Brian Smith

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Chapter 4. Tell the Story

Not every picture is worth a thousand words. The value of an image depends on how much you give it to say.

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RICHARD BRANSONPhotographed on Necker Island for TIME

“Richard Branson...on Necker Island...in a spacesuit.” That pitch from TIME magazine photo editor Dietmar Liz-Lepiorz is as good of a pitch as I’ve ever heard. But to be honest, he had me at Branson.

Branson is a photographer’s dream subject: He’s extremely media savvy, and he knows a great concept when he hears one. So when TIME suggested putting him in a spacesuit for a story about his new Virgin Galactic space flights, he was immediately onboard. While Dietmar ...

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