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Secrets of Great Portrait Photography: Photographs of the Famous and Infamous by Brian Smith

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Chapter 11. Create the Look

Image

The skyrocketing popularity of Film Look photo filters in iPhone apps, like Instagram and Hipstamatic, provide the answer to anyone who questions whether the “look” of a photograph affects how it makes you feel.

Contrast, saturation, brightness, color cast, focus, grain, and texture are just a few of the many factors that make up the look of a final image and your emotional response to it.

If you’re old-school like me, you may remember the magic of pulling a sheet of Polaroid Positive/Negative and seeing what the Polaroid gods did to the image or remember knowing that the highly saturated look of cross-processed film ...

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