CHAPTER ONE
KNOW YOUR TERRITORY: THE BASIC PRINCIPLES OF GUERRILLA GRANTSMANSHIP
A guerrilla unit should be thoroughly familiar with the terrain of its region of action.
MAO TSE-TUNG, BASIC TACTICS
Before you embark on a journey into unfamiliar territory, it's always a good idea to study a map. Likewise, before you begin seeking grants you need to become familiar with the “lay of the land” and the basic modes of getting around in this area.
This chapter introduces the essential elements of guerrilla grantsmanship. We will address three key questions:
- How can I best relate to grantmakers?
- Who's calling the shots?
- How can I get to the grantmaker?
Equipped with this orientation, you will find it easier to implement the strategies described in ...
Get Secrets of Successful Grantsmanship: A Guerrilla Guide to Raising Money now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.