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Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
book

Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

by Robin Lent, Genevieve Tour, Alain-Dominique Perrin
June 2009
Beginner to intermediate
176 pages
2h 7m
English
Wiley
Content preview from Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Chapter 21. Work as a team player

Teams win over individuals, with team members sometimes supporting, sometimes being the main contact with the customer. Sales Ambassadors work hard at developing their skills to become effective team players.

A team communicates well. A team keeps the common goal in mind. The days go by faster in a positive and fun atmosphere. The pleasure of being together draws customers into the fun. When this happens, they want to come back.

Along with this, teams play an essential role in building the brand experience. Customers feel the positive flow of the team effort.

Customers can feel it when individuals are only looking out for their own interests in making the sale. This "everyone for himself" attitude is more than disagreeable. It is the cause of conflict, which, if not stopped, soon ruins the atmosphere of a store. When personal conflicts are in play, they sometimes become more important than customers, whose numbers dwindle.

Sales Ambassadors remember the importance of communication. Giving and sharing information goes a lot farther than keeping it to yourself.

Play your role in the team's success.

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Publisher Resources

ISBN: 9780470457993Purchase book