October 2015
Beginner
456 pages
11h 26m
English
Content preview from SEO For Dummies
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Chapter 15
Product Search: Remember the Shopping Directories and Retailers
In This Chapter
Finding the product directories
Working with classified-ad sites
Selling directly from third-party merchant sites
Creating your datafeed files and managing your data
In Chapter 1, I look at where people search, focusing on the major search engines, of course, but also giving you a little teaser: “Many, perhaps most, product searches actually begin in sites such as Amazon, eBay, and Craigslist,” I write in Chapter 1, referencing you to this chapter.
So what’s this all about? It’s simple. In this chapter, you discover that many, even most, product search results don’t come from the major search engines’ organic-search indexes. If you sell products and you’re focusing only on the major search engines, you’re making a big mistake.
So read on and find out where people are searching and how you can get your products and links back to your Web site in front of people when they search.
Understanding Where People Search for Products
Back in 2010, comScore estimated that for every two searches carried ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.