Customer Participation and Its Implications for Managing Demand and Supply
Our discussion of the challenges of designing and delivering an excellent customer experience has emphasized that customers are present during the service experience and that their participation can have favorable or unfavorable effects on the customer experience. This observation is connected to a key tenet of a service-centered view, namely that that customers and organizations cocreate experiences. Although customers have always participated in service, rapid advances in technology and media have offered new ways for organizations to cocreate, engage, and build relationships with customers.
Customer participation is evident in both consumer and business markets. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access