June 2013
Beginner
134 pages
2h 37m
English
Service quality and customer satisfaction are closely related. Satisfaction is a likely outcome when customers perceive they have received superior quality service. Superior quality also leads to higher customer and employee loyalty, higher market share, higher returns to investors, lower costs, and lower sensitivity to price competition. Even one of these reasons is sufficient motivation for a service organization to seek quality and continuous improvement.
In this chapter various definitions of quality are reviewed. Each one of these definitions, in addition to representing the viewpoint of different organizational areas, makes a valuable contribution to understanding ...
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