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nNotesn
Preface
1. Michael Moncur and Laura Moncur, “The Quotations Page,” <http://
www.quotationspage.com/search.php3?Search=&Author=twain&C=net&x=4
0&y=13> (accessed on 16 January 2004).
Acknowledgments
1. Michael Moncur and Laura Moncur, “The Quotations Page,” <http://
www.quotationspage.com/quotes/Samuel_Johnson/21> (accessed on 16 Janu-
ary 2004).
Chapter 1
1. Philip Kotler, Marketing Management, 11th ed. (Upper Saddle River,
NJ: Pearson Education International, 2003).
2. Research by telcommunications consulting firm CIT showed a pro-
jected subscriber growth rate for 1992–1995 of 75%. The actual rate, accord-
ing to CIT, was 73.9%.
3. Which? Online, ...