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Simply Better
book

Simply Better

by Patrick Barwise, Sean Meehan
August 2004
Intermediate to advanced
240 pages
5h 10m
English
Harvard Business Review Press
Content preview from Simply Better
197
nNotesn
Preface
1. Michael Moncur and Laura Moncur, “The Quotations Page,” <http://
www.quotationspage.com/search.php3?Search=&Author=twain&C=net&x=4
0&y=13> (accessed on 16 January 2004).
Acknowledgments
1. Michael Moncur and Laura Moncur, “The Quotations Page,” <http://
www.quotationspage.com/quotes/Samuel_Johnson/21> (accessed on 16 Janu-
ary 2004).
Chapter 1
1. Philip Kotler, Marketing Management, 11th ed. (Upper Saddle River,
NJ: Pearson Education International, 2003).
2. Research by telcommunications consulting firm CIT showed a pro-
jected subscriber growth rate for 1992–1995 of 75%. The actual rate, accord-
ing to CIT, was 73.9%.
3. Which? Online, ...
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Publisher Resources

ISBN: 9781633692800