August 2004
Intermediate to advanced
240 pages
5h 10m
English
Content preview from Simply Better
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
To y ota
company culture, 149–152
focus on luxury essentials, 146
Trout, Jack, 37–38
Unilever, 66, 191–192
unique selling proposition (USP)
definition, 124–125
exceptional cases, 52–54
generic category benefits versus,
17–19, 26, 123, 177–179
ineffectiveness of, 35–38
new category creation and, 85, 86
value in uniqueness, 53–54
values, market-oriented company,
157–158
Vo dafone, 3, 6
von Hippel,Eric, 73
Wal-Mart versus Target, 115–120,
123
Wel ch, Jack, 66
Webster, Fred, 156
Whitehead, Alfred North, 41
Zajonc, Robert, 52
Zambrano, Lorenzo, 159
214
Index
Barwise.End.197-216 5/19/04 1:27 PM Page 214
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.