Chapter 5. The life of a salesman
 | âWhenever youâre sitting across from some important person, always picture them sitting in their underwear. Thatâs the way I always operated in business.â |  |
 | --Joseph P. Kennedy |
 | âThe customerâs always right, The son of a bitch Is probably rich So smile with all your might.â |  |
 | --Noel Coward |
To a great extent, this chapter is probably the most important of all. Why? Well, if you canât sell yourself, your product or your service, no great idea, genius level IQ, hard work, smart offices or a really well-organised administrative system are going to do you any good at all. Being perfectly honest, if you canât sell you donât eat. Please donât confuse selling with marketing either (that comes in ...
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