Chapter 8. Developing the business

 

‘Appearances count. Get a sun lamp ... maintain an elegant address even if you have to live in the attic. Never nickle and dime when you’re short of cash.’

 
 --Aristotle Onassis
 

‘I keep six honest serving men (They taught me all I knew) Their names are What and Why and When And How and Where and Who.’

 
 --Rudyard Kipling

So, you’ve made it! You have created a stable, sustainable business. You have clients who appreciate your skills and counsel. You have a network that you resolutely maintain. You have some cash in the bank and things are not looking too bad at all. So what happens next?

The answer to that depends entirely on who you are and what you want to achieve in the future. For example, if you are content ...

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