January 2013
Beginner
360 pages
8h 35m
English
Content preview from Social CRM For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
• Number •
• A •
activities, prioritizing, 33–34
Adams, Paul, 193
AddressTwo social CRM vendor, 306
AddThis content sharing tool, 80
Adobe Insight analytics, 76
advertising, permission-based, 40
advocates, building, 71
aggregating information, 60
Alltop blog directory, 89
Amazon
reviewing actions of, 191
site, 172
American Express social knowledge base, 205
American Red Cross error, 56
analytics
Adobe Insight, 76
Clicky, 76
Google Analytics, 76
metrics, 270
word of mouth, 270
Angie's List website, 23
Any Meeting collaboration tool, 134
Apple
customer support portal, 192
Astute Solutions CRM solution, 294
AT&T Small Business Tech Poll 2012, 223
Attensity CRM solution, 291
attention
permission, 68
trust, 68
attention economy, defined, 66
Audacity podcasting tool, 99
AudioAcrobat podcasting tool, 99
Autodesk social knowledge base, 205–206
• B •
B2B traffic, generating, 148–149
backchannel
Pivot Conference, 123
Batchbook social CRM vendor, 309
Benioff, Marc, 303
Benjamin Moore, 57
best practices, establishing, 31
BI (business intelligence)
affecting brand initiatives, 262–263
directing brand initiatives, 262–263
forecasting, 263
performance measurement, 263
reporting, 262
strategic planning, 263
blog posts
frequency of, 90
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.