August 2014
Beginner
310 pages
8h 43m
English
Content preview from Social eCommerceBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5. Local Services and Storefronts
If your ecommerce business is not selling something to a local market (such as a club, restaurant, storefront, kiosk, or local service), then you should probably skip this chapter and head to Chapter 6 to get a comprehensive education on ad design and testing. Having said that, there’s a lot of interesting content in this chapter regardless of what industry you’re in.
In the beginning of this book, we said that a successful strategy has three components: intention, context, and tactics. This is why we have separated local services and storefronts from the sale of things exclusively to remote customers. Online stores have a potential customer base of billions of people, but you are limited to the people in your city or region. That means you’re going to have to work much harder at customer service, atmosphere, and a sense of safety. To actually go out to a specific location requires a higher level of trust. To come back after the first visit requires a high level of satisfaction.
More than ever, ratings count for local businesses. A single negative online review or rating can cost you thousands of dollars in lost revenue. Recurring business is extremely important, and your online presence must match the experience you provide in person. If your site looks cheap, that sends a message about what it’s like to be at your store or restaurant. You must be consistent in appearance and message.
The Right Intent
Being successful on social media means ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.