August 2014
Beginner
310 pages
8h 43m
English
Content preview from Social eCommerceBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
- A/B testing, Multivariate Testing
- troubleshooting, The Approval Process
- AbeBooks reviews, Other Reviews
- Actual Facebook Graph Searches website, Facebook Graph Search
- ad.ly, Foreword
- AdMob, Mobile Advertising
- Ads Manager (Facebook), Understanding the Metrics
- metrics in, Understanding the Metrics
- AdSense (Google)
- fraudulent clicks, Black Hat Examples
- giveaways vs., The Right Intent
- advertising, Designing and Testing Ads on Facebook
- Ads Manager (Facebook), Understanding the Metrics
- audiences for, Creating Audiences for Facebook Ads
- branding, Branding–Branding
- campaign types, Campaign Types–Summary
- clutter, Remove Clutter and Improve Navigation
- designing, The Basics of Ad Design–Images That Sell
- events, Establish a Basic Ad and Content Strategy
- Facebook approval process, The Approval Process
- headlines in, Great Headlines
- holiday specific, Special Events and Holidays
- images in, Images That Sell
- in News Feeds, Give a Reason for Clicking Like
- landing page design, Good Landing Page Design
- metrics for, Understanding the Metrics
- Million Dollar Coach Intensive case study, Create Your Own Social Network
- mobile, Mobile Advertising
- multivariate testing, Multivariate Testing
- navigation, Remove Clutter and Improve Navigation
- overlapping, Targeting–Unpublished Post Ads for Facebook
- photos in, Interesting Photos
- questions/answers, The Approval Process–The Approval Process
- special event marketing, Special Events and Holidays
- targeting, Targeting–
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.