Chapter 9. Keeping Up with Changes

How do you stay up to date in a field that changes every day? That’s the challenge of this business, and it can easily be a full-time job. In fact, you might need to make it someone’s full-time job now that you’ve seen the dollar value of social media. Or if you don’t have the resources to hire someone, there are a few good reputable firms that you can outsource it to.

Even the authors of this book, whose fulltime jobs are keeping up with trends and finding new ways to be successful in online marketing, don’t stay on the cutting edge. Why? Because it isn’t always relevant. Much of what passes for “cutting edge” in social media is hypothetical or a rumor, so while it is a good idea to stay informed of what may be coming soon, it’s probably a bad idea to try to take advantage of it before it’s actually an advantage.

Once you find something that works, don’t sit back and let it run in the background. It’s dangerous to assume it’s going to continue delivering the same results. This may be possible with appliances, some kinds of machinery, and computer software, but it doesn’t typically apply to social media marketing. You’ve got to keep your eye on the ball.

What that in mind, this chapter explains several ways to keep up with changes in the social media landscape.

Hire the Experts

If you’re a marketer or business owner working solo, employing the aid of a social media agency could be a great idea. In addition to taking over your initial efforts, a social ...

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