August 2024
Intermediate to advanced
252 pages
6h 39m
English
book
Social Media Marketing Management
by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe
Overview
This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.
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