Chapter OutlineChapter OutcomeIntroductionGrowth of Mobile Connectivity and Device Use in Developing EconomiesMobile Connectivity and Social MediaMobile App PlatformsSocial MediaAnthropology (ANT) Approach to Social MediaMobilising Your BrandsMobile Brand EngagementDesigning a Mobile Brand Engagement CampaignDesigning Mobile Apps for Mobile ShoppingMobile Payment ApplicationsCharacteristics of Mobile Payment MethodsTypes of Mobile Payment ApplicationsBuy Buttons and Location Identification on Social Networking SitesMarketing Strategies: Mobile First, Audience First, and OmnichannelSatisfying Customer Experience on Mobile DevicesConclusionsReview QuestionsReferences