August 2024
Intermediate to advanced
252 pages
6h 39m
English
book
Social Media Marketing Management
by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe
Content preview from Social Media Marketing Management
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Chapter 3 Social Commerce
Chapter Outline
- Introduction
- Social commerce
- Social commerce and the shopping process
- Social commerce strategies
- Social promotions and partnerships
- Social commerce fraud
- Social commerce zone
- Psychology of influence
- Conclusions
Chapter Outcome
By the end of this chapter, the reader will be able to:
Analyse the interplay between social commerce and e-commerce:
- Illustrate the integration points where social commerce enhances and complements e-commerce strategies.
Evaluate the impact of mobile devices and applications on social commerce:
- Demonstrate the ability to identify and analyse specific features and functionalities of mobile platforms that contribute to social commerce ...
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