August 2024
Intermediate to advanced
252 pages
6h 39m
English
book
Social Media Marketing Management
by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe
Content preview from Social Media Marketing Management
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Chapter 5 Social Networking Sites: A Focus on Mobile Marketing Strategies
Chapter Outline
- Introduction
- Growth of mobile connectivity and device use in developing economies
- Mobile connectivity and social media
- Mobilising your brands
- Designing mobile apps for mobile shopping
- Buy buttons and location identification on social networking sites
- Marketing strategies: mobile first, audience first, and omnichannel
- Satisfying customer experience on mobile devices
- Conclusions
Chapter Outcome
By the end of this chapter, the reader will be able to:
Explore the link between marketing and social media:
- Illustrate how marketing objectives align with and leverage the capabilities of various social media channels. ...
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