September 2011
Beginner
188 pages
4h 57m
English
Content preview from Social Network Analysis for StartupsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
Almost every startup company in 2011 uses the word “social” in their business plans—although few actually know how to analyze and understand the social processes that can result in their firms’ success or failure. If you are working in social media, social CRM, social marketing, organizational consulting, etc., you should read this book for insights on how social systems evolve and change, and how to detect what is going on.
Despite the title, the book is not just for startups. In fact, it is a “course-in-a-book”, encapsulating nearly a semester’s worth of theoretical and practical material—read it and you will know enough about social network analysis to be “dangerous”. If you are a student in the field, we strongly encourage you to seek out and read every paper and book referred to in the footnotes. This will make you conversant in the classic literature of the field and enable you to confidently start your own research project.
If you are of a technical or computer science background, this book will introduce you to major sociological concepts and tie them back into things that can be programmed, and data that can be analyzed. If your background is social sciences or marketing, you may find some of the background material familiar, but at the same time will learn the quantitative and programmatic approaches to understanding humans in a social setting.
Prerequisites
This books is written to be accessible by a wide audience. We keep jargon to a minimum, and explain terms as ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.