Software Development Is EasyThere's a Method to the MadnessIf History Teaches Us Anything . . .Minimum Marketable FeatureMMF SelectionOpening the Black Box of Software DevelopmentRisk ControlSigma TechniquesMeasurable Customer RequirementsData-Backed Decision MakingIncorporating the Voice of the CustomerChallenging the Status QuoSpan Organizational StructuresContinuously Measurable ProgressSummaryReferences