“Absolutely! You must write the book!”
Such was the enthusiastic response of my manager, Stu Stern, Vice President of Sun Professional Services, to the idea of a book that would draw on the latest ideas in application development methodologies and apply them primarily for financial rather than technological benefit.
For all our efforts and successes in creating development methodologies, only a few practitioners have realized the potential for using these techniques to maximize financial return. And yet financial return is usually the enduring metric of success in software development, at least in the commercial world.
This book draws on several years of experience in winning competitive contracts for systems integration and application development ...