Chapter Eight

Storytelling

When we developed vocal chords, we grew a neural hard-wiring that makes us yearn to tell stories and love listening to them. Stories allow others to learn from our mistakes, to discover which tribes are friendly and which berries are poisonous. Think of those times when something weird happens and you feel as if you’re bursting to share it with someone; or those times when you’ve been transported by someone’s tale and lost yourself in their telling of it.

Make your stories rich and immersive, so they transport people through time and space, and the vivid thoughts and feelings that you create will transport your listener in a way that mere facts cannot. Stories share information, experience, and offer new perspectives. ...

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