Contents

Preface

Acknowledgments

Chapter 1: Finance for Start-Ups 101

Fundraising Stages

Risk/Return

Types of Funding

Capital Structure

Intellectual Property

Valuation

Exit Strategy

Summary

Chapter 2: Know Your Investors

KYI #1: Their Primary Objective Is to Make Money

KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities

KYI #3: Prospective Investors Are Looking for Success Traits

KYI #4: Money Is Not Enough

Summary

Chapter 3: Business Planning from a Strategic Financial Perspective

Value of a Business Plan

Composition of a Business Plan

Business Plan Customization

Business Plan Rudiments

Summary

Chapter 4: Financial Planning for Maximizing Returns

Importance of Having a Financial Plan

Formulating a Financial Strategy

Financial Objectives

FREE

Financial Plan Composition

Rules of Thumb

Summary

Chapter 5: Successful Fundraising

Planning Funding Presentations

Prospectus Materials

Different Types of Presentations

Summary

Chapter 6: Becoming a Formidable Negotiator

Prenegotiations

Due Diligence

Actual Negotiations

Concluding Negotiations

Summary

Chapter 7: Establishing an Investment-Grade Organization

Corporate Governance

Corporate Governance Best Practices

Summary

Chapter 8: Financial Decision Making for Optimal Performance

Financial Decision-Making Process

Financial Decision-Making Structures

Financial Decision Making in Practice

Summary

Afterword

Appendix A: Sample Financial Plan

Appendix B: Sample Funding Proposal

Appendix C: Dictums of Entrepreneurial ...

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