Contents
Chapter 1: Finance for Start-Ups 101
Chapter 2: Know Your Investors
KYI #1: Their Primary Objective Is to Make Money
KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities
KYI #3: Prospective Investors Are Looking for Success Traits
Chapter 3: Business Planning from a Strategic Financial Perspective
Composition of a Business Plan
Chapter 4: Financial Planning for Maximizing Returns
Importance of Having a Financial Plan
Formulating a Financial Strategy
Chapter 5: Successful Fundraising
Planning Funding Presentations
Different Types of Presentations
Chapter 6: Becoming a Formidable Negotiator
Chapter 7: Establishing an Investment-Grade Organization
Corporate Governance Best Practices
Chapter 8: Financial Decision Making for Optimal Performance
Financial Decision-Making Process
Financial Decision-Making Structures
Financial Decision Making in Practice
Appendix A: Sample Financial Plan
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