July 2010
Beginner
432 pages
11h 33m
English
Content preview from Starting an Online Business For Dummies®, 6th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2. Opening Your Own Online Business in Ten Easy Steps
In This Chapter
Finding a unique niche for your business
Identifying a need and targeting your customers
Turning your Web site into an indispensable resource
Finding more than one way to market your business
Evaluating your success and revising your site
The concept of starting a business online has been around since the 1990s. These days, opening a storefront or a sales channel on the Internet is not the least unusual. In fact, you have lots of success stories to emulate and be inspired by. Also, new software and services are continually developed to make creating Web pages and transacting business online easier than ever. But after you leap a few not-so-high technological hurdles, the basic steps for starting a successful online business haven't really changed. Those steps are well within the reach of individuals like you and me who have no prior business experience.
Online businesses are affected by economic downturns just as offline operations are. But in good times or bad, you can still thrive. All you need is a good idea, a bit of startup money, some computer equipment, and a little help from your friends.
One of my goals in this book is to be one of those friends — someone who provides you with the right advice and support to get your business online and make it a success. In this chapter, I give you a step-by-step overview of the entire process of starting an online business.
Step 1: Identify a Need
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.