INDEX

AARP, 4344, 131

Advertising

global, 131132

memorable and integrated, 2730

reasons for, 22, 201202

AFLAC, 47

American Airlines, 16, 9899, 118119

loyalty recognition, 118119

American Express

Black Card, 107108

cardmembers, 117118, 121

MPP platform, 174

Platinum Card, 107108

Travelers Cheques, 18, 4041

Animals, as spokespeople, 4647

Animated characters, as spokespeople, 4546

Annual reports, 7980

Apple Computer, 2930, 34, 187, 195

Aron, Adam, 1516

Art directors, problems with, 5176, 198199

colors, 76

print ads, 5376

Bank of America, 72

Bose, 66

Capital One, 59

Chase, 59

Delta, 67

Deutsche Bank, 70

Emblem Health, 61

Expo Shanghai, 75

Harley Davidson Motorcycles, 56

Honda, 68

Hyundai, 5354, 6364

Jet Blue, 57

magazine industry, ...

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