Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

INDEX

AARP, 43–44, 131

Advertising

global, 131–132

memorable and integrated, 27–30

reasons for, 22, 201–202

AFLAC, 47

American Airlines, 16, 98–99, 118–119

loyalty recognition, 118–119

American Express

Black Card, 107–108

cardmembers, 117–118, 121

MPP platform, 174

Platinum Card, 107–108

Travelers Cheques, 18, 40–41

Animals, as spokespeople, 46–47

Animated characters, as spokespeople, 45–46

Annual reports, 79–80

Apple Computer, 29–30, 34, 187, 195

Aron, Adam, 15–16

Art directors, problems with, 51–76, 198–199

colors, 76

print ads, 53–76

Bank of America, 72

Bose, 66

Capital One, 59

Chase, 59

Delta, 67

Deutsche Bank, 70

Emblem Health, 61

Expo Shanghai, 75

Harley Davidson Motorcycles, 56

Honda, 68

Hyundai, 53–54, 63–64

Jet Blue, 57

magazine industry, ...